1) “You cannot discuss multi-relationships on a single plane, in a single form. That’s why poets of our time have broken all the planes and sequences, forming a cubist prose…Logical or connected discourse is highly visual and has very little to do with human reasoning….when I sit down to moving on several planes, I deliberately move into multi-level prose. This is an art form” (Hot and Cold 293-4) 53-4

2) Of the five rhetorical categories, only pronunciation is immediately related to sensorial elements. Consequently, McLuhan’s conception and analysis of pronunciation are critically founded on a taxonomy and hierarchization of the senses” (12-3)